DIFFERENCES BETWEEN AMATEURS AND PROFESSIONALS

Jeff Goins wrote a spot-on article about the differences between amateurs and professionals in any profession.

The main points  that struck me were:

  • Pros take action almost every day, if only for a short period of time, even half an hour, or perhaps fifteen minutes. Every day.
  • Pros keep working to get better, even after they’re famous.
  • Pros accept failure as a given and learn from it, then carry on.
  • Pros build a body of work. This improves their work.

To get the full article, go here:

https://medium.com/@jeffgoins/the-7-differences-between-professional-and-amateurs-ab6850c25c61

What it did for me:

I realized that I needed to work harder at being a professional marketer for my work. I need to spend time every single day on that goal, just as I spend most every single day on my writing.

If you really think about it, most of us need two main areas where we shine, usually one helping the other. For example, business manager and employee relations. Or better, wife and mother; husband and father. And yeah, writing and marketing that writing

Do you have two areas you think are complementary? If so, are you spending about equal time on both? Or do you disagree with any of this?

BALANCING WRITING ITSELF AND MARKETING THE WRITING

The other day I was reading about finding time to write and the reminder of Anne Lamont’s advice in Bird by Bird that you do as much as you can each day, and keep building on that, and you will finish, if you keep at it long enough.

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So, I have that down pretty well. I get stuff written—last couple of years two books a year plus articles, a short story or two, and email. Oh email doesn’t count?

Now I have nine (!) books published, and, I admit, they are languishing. This is probably because I’m not a good marketer. No, this is definitely because I’m not a good marketer.

So, my new plan is to set aside one hour a day for marketing. Yesterday, I was all set to do that when a big household project came up, and I ran out of time.

I guess today is another day.

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